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SEO

An SEO audit is a structured review of how well your website can earn visibility in search engines as part of your broader digital marketing strategy. A good audit goes beyond “tool screenshots” and explains what’s wrong, why it matters, and what to do next—across technical SEO, on-page SEO (content), and off-page signals like backlinks.In 2026, SEO audit pricing can be anywhere from free (automated site audits) to $25,000+ for complex, enterprise work. Most businesses land...

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SEO

An AI-powered search monitoring platform improves SEO by turning scattered signals into decisions you can execute across pages and teams. For businesses and small businesses, it’s also a practical way to build AI visibility across modern search results and coordinate SEO strategies without guesswork. Visibility now includes AI-generated answers, zero-click experiences, and citations inside Google AI Overviews and other AI platforms (for example, ChatGPT and Perplexity). When you monitor these surfaces continuously, you can protect traffic,...

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SEO

Ranking in Google Maps isn’t about one “hack.” It’s about building a clearer, more trustworthy local presence so Google can confidently match your business listing to the right searches—and so customers actually choose you once you appear. This guide combines Google Business Profile (GBP) optimization, local SEO on your website, and reputation signals to help you rank higher in the Map Pack (the local pack) and turn visibility into calls, direction requests, and sales. Below are...

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SEO

Personal injury is a high-stakes, high-competition practice area. The firms that win in Google usually do two things at the same time: they become the most relevant answer for specific accident and injury searches, and they look like the safest choice to contact. This guide explains how to improve visibility with search engine optimization (SEO), local SEO, and digital marketing fundamentals—without relying on ads as your only source of leads.Case StudyAt JustOctane we work with several...

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SEO

More website traffic is useful only when it attracts the right visitors: people who match your offer and take meaningful actions. The goal is to (1) get discovered in search engines and social feeds, (2) earn the click in the SERPs, and (3) turn first-time visitors into returning visitors.The strategies below are ordered from foundation to acceleration, so you can improve organic search, referral traffic, and paid acquisition without chasing vanity metrics.Before getting into the strategies,...

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